The mission of Division-Midway Alliance for Community Improvement is to actively work to create a more prosperous area, improve our public image, foster public safety, and improve the lives and vitality of businesses and residents all over southeast Portland.

Imagine it is the year 2025 and the Division Midway Alliance (DMA) has achieved its goal. The business district within and surrounding Division Street is the center of community life for Southeast Portland with neighborhood shopping, community gathering places and thriving businesses. Two large, quality grocers anchor both ends of the district. Family centered restaurants and shops, affordable locally owned stores and a wide range of international businesses add a unique flair. Businesses offer a fresh and friendly look with unified signage, warm lighting, open doors and store windows that sparkle, welcoming neighbors and visitors alike.

In our future, SE Division Street is safe and easy to get around on foot, bike or car with crosswalks, trees, flowers, open spaces, recreation, and evening lighting that invites people to slow down, enjoy the street life and shop the fine variety of goods and services that are so easily accessible to all. Division-Midway is a lively multicultural district where neighbors and businesses take pride in a spirit of community and compassion for everyone.