The New Midway Business Association Logo

You many have noticed that our Midway Business Association has gradually been rolling out a new look! Over the past several months MBA has been working with a professional designer to guide our organization through a rebrand process. This project was made possible in part due to generous grant funds received from our partner Venture Portland.  Here is the  new logo. 

The goal of this project was to create a new visual identity that more accurately reflects our community and values. The logo represents a top down view of the built structures and thoroughfares in our district. The interweaving of these different shapes is also indicative of the unity and diversity that makes our area unique. The colors were selected to give a fresher more vibrant look for a community that is on the rise.


We hope you like this new visual direction and look forward to hearing your thoughts!